• Blog

    Videos that make the difference…

    I was watching a film one day but never finished it because it was badly made… no point … no sense… no story… and it’s been running for an hour now. So i pushed the stop button and turned off my TV. Then I suddenly thought ‘hey wait I should have seen the film to…

  • Blog

    Marketing Movie Media

    When I told the company’s Vice President that I’ll be moving to Dubai to work, he told me to be tough because it was a different battle field out there. I do believe that VP because it’s really different here. Dubai, should I say, has all kinds of marketing people speaking different languages, having different…

  • Blog

    A drive to Ras Al Khaimah…

    Dubai is one of the busiest places I have ever been to, so when George invited me to accompany him to Ras Al Khaimah for the inaugural function of the Kludi RAK manufacturing facility last month I quickly answered yes. (Kludi RAK is the latest joint venture of RAK Ceramics and Kludi Group of Germany,…

  • Blog

    The first commandment of marketing

    I have read and seen lots of marketing do’s and don’ts or even the 10 commandments of marketing but do you know what the greatest sin is for a marketer to commit? Dishonesty… Sometimes marketing people sell their product even if they don’t believe in it. Sometimes they don’t even know if it will benefit…

  • Blog

    Passion with a broken knee…

    I’ve heard many stories about how failure ends one’s future… How injury or disability ends one’s dream… But then there are those who face all challenges and overcome all obstacles with equanimity. And I don’t have to go too far for an example. Our Managing Director (George) cracked his knee-cap last year in October (slipped…

  • Blog

    The truth of the matter is…

    Who’s lying? Who’s telling the truth? Who do you believe? You might be asking these questions whenever a marketeer or a salesman is talking to you. Sometimes, or should I say most often, a marketeer or a salesman exaggerates their product capabilities. They usually say it’s great and only we can provide you the best….

  • Blog, Lights, Camera, Action!

    Of amateurs and cameramen

    Lighting cameramen – artists in their own right Point and shoot… there are many out there who think that is all there is to camerawork. And who can blame them when digital technology has made cameras so user-friendly. When I started my career as a cinematographer it was the days of 35 mm and cameras…

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