Focus on the message Technology drives the medium. The video medium, ie, delivery systems which carry images – moving or stills – are evolving fast. But the message people want to communicate and the impact they hope it will have remains unchanged. People often forget this. Clients can sometimes be so enamoured by technology –…
Bloggers influence expanding On the subject of blogs, it is increasingly evident that bloggers are becoming a force to reckon with. And that has meant our international clients have blogs on which they want to post video clips of events and other occasions, messages, happenings and so on. This poses additional challenges for us on…
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