Blog, Marketing view

Be the cat in the rat race


Companies are still trying to survive the financial crisis. Some say it will end soon but some say it will continue. Experts are now coming out with some advice on how to get out of the Rat Race.

Racing to survive in these difficult times can be very tiring and very dangerous. Experts are right that you need to get out of it as soon as possible or else you will just go round and round and round… So instead of joining the rat race, be the cat in the rat race.

Start looking for rats

Start looking for hungry companies. Give them ideas on how you can help them survive. Don’t look for the rat traps since there is already a trap there but target a specific prospective client who may need your help.

Don’t wait, chase them!

It’s not easy to market, but if you have old clients and have a good relationship with them, this is the right time to meet them again.

Get ready for the KILL!

Once you see a buying signal, you should be ready for a kill. No more doubts. This is your chance, so be ready.

Every company has its own strengths and weaknesses but concentrate on your strengths and you will get a big meow out of it.

Happy hunting!


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