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Business video on hand held devices, 2014 communication strategy


Reliance on the use of handheld devices especially smart phones and tablets for communication has seen a phenomenal rise. According to Cisco, by 2017 there will be 5.2 billion mobile users (up from 4.3 billion in 2012). The same study also predicts that by 2017, mobile video will represent 66 percent of global mobile data traffic (up from 51 percent in 2012)

It is quite evident that people would rather watch and listen at their comfort and convenience videos on their handheld devices. A leading lawyer said, “ It is easier to watch and listen from a hand held device than read tiny text heavy messages.” People prefer visuals to text heavy content. All these factors have become game changers in the way businesses communicate globally.

Today, business videos are used in many areas for different purposes ranging from business presentations, exhibitions, trade shows, conferences, seminars, pitches, pre-qualification sessions, tender submissions, product launches, training, induction, recruitment, invitations and so on where a lot of hard work is required to get results!

Listed below are some of the benefits that your company will reap by investing in professionally produced business videos in 2014.

Video enhances and validates a company’s professional image
Video can be downloaded and viewed at anytime and can reach a global audience real fast, cost effectively
Video offers an additional marketing message outlet
Video enhances customer experience
Video has an instant appeal to audiences
Video is a point of sale promotion at outlets
Video improves your search engine ranking thereby driving more traffic to your website
Video provides excellent product / project documentation
Video has multiple applications, it informs, impresses and influences

Take a look at our Branded Web Channel powered by YouTube at for a peek at various samples of our work produced for various sectors across the economy.

If you would like to know more about how a video will enhance your 2014 company communications strategies and objectives, call us today at +971-04 268 3873 or email us at


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October 2020