Blog, Marketing view

Mobile video marketing


Mobile video is video that is watched on mobile devices. Mobile devices are essentially mobile phones but the term also includes tablets. More than two-thirds of people watch as much video on mobile devices as they do on desktops.

In 2013, consumers are already accustomed to watching video on the small screen thanks to video rich mobile sites such as Netflix and YouTube. Cisco has recently predicted a 13x increase in mobile data traffic from 0.9 exabytes per month in 2012 to 11.2 exabytes per month in 2017

According to Cisco, the following major trends are driving global mobile data traffic growth:

More mobile users: By 2017, there will be 5.2 billion mobile users (up from 4.3 billion in 2012).
More mobile connections: By 2017, there will be more than 10 billion mobile devices/connections, including more than 1.7 billion M2M connections (up from 7 billion total mobile devices and M2M connections in 2012).
Faster mobile speeds: Average global mobile network speeds will increase seven-fold from 2012 (0.5 Mbps) to 2017 (3.9 Mbps).
More mobile video: By 2017, mobile video will represent 66 percent of global mobile data traffic (up from 51 percent in 2012).

In order to take advantage of mobile video marketing, organizations need to be aware of opportunities emerging in the mobile space and produce content that is in line with the main trends. We at Moviemedia, Dubai are specialists in producing engaging video content that has not only being designed and seen in large screens, it is compatible with small screens. We always adapt to change in technology and trends and we will produce your video to specifications and standards that you will be proud of. The opportunities are expanding and we all need to be ready for a further mobile boom, no exceptions. Don’t let your competitors leave you in the dark! Call us today +971 4 2683873, +971 55 8861378 or send your inquiry through our website contact page.


About the author / 


October 2020