Mobile video is video that is watched on mobile devices. Mobile devices are essentially mobile phones but the term also includes tablets. More than two-thirds of people watch as much video on mobile devices as they do on desktops.
In 2013, consumers are already accustomed to watching video on the small screen thanks to video rich mobile sites such as Netflix and YouTube. Cisco has recently predicted a 13x increase in mobile data traffic from 0.9 exabytes per month in 2012 to 11.2 exabytes per month in 2017
According to Cisco, the following major trends are driving global mobile data traffic growth:
More mobile users: By 2017, there will be 5.2 billion mobile users (up from 4.3 billion in 2012).
More mobile connections: By 2017, there will be more than 10 billion mobile devices/connections, including more than 1.7 billion M2M connections (up from 7 billion total mobile devices and M2M connections in 2012).
Faster mobile speeds: Average global mobile network speeds will increase seven-fold from 2012 (0.5 Mbps) to 2017 (3.9 Mbps).
More mobile video: By 2017, mobile video will represent 66 percent of global mobile data traffic (up from 51 percent in 2012).
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